Fruit-tella chews are to have a new recipe with the change including Fruit-tella Strawberry Mix Chews, Fruit-tella Duo Stix, and Fruit-tella Berries & Cherries. The new chews are being sold in stores across the UK from later this month.
The chews will now all be vegan-friendly.
Lauren Potter, senior brand manager at Fruit-tella, said: “Fruit-tella has been synonymous with the highest quality sweets since 1931. We are delighted that those who favour a plant-based diet can now join in the fruity fun too.
“We have worked hard to perfect a vegan recipe that replicates the taste and texture of our beloved chews, and we are certain that the new formulation will be a surefire hit with existing consumers and new shoppers alike. We look forward to welcoming some more fans to the Fruit-tella family!”